Every day we are sold stories. Teams of marketing experts invent an ideal for consumers to buy into.
Products are designed with built in obsolescence to ensure maximum profitability year on year without a second thought for the people whose loyalty these companies demand. Or for the workers who are treated only as a line on an accountants spreadsheet.
We are told what is trending and what is fashionable only to create an itch that these companies can scratch.
I started Yōkai Motorcycle Engineering partly as a response to those ideals which are so damaging not only to individuals, but the custom motorcycle scene as a whole.
I don't need to sell you a brand story, because as a real biker you will already understand my ethos as an engineer.